Acquisition
Term from the CRM Glossary
Definition
Acquisition, i.e., new customer acquisition, is extremely complex in today's competitive market. A CRM solution helps to easily and quickly identify and classify new leads. This enables companies to create and send information tailored to the interests of the potential customer in a phase-appropriate manner. With this approach, you as a company accelerate response times and thus the qualification and prioritization of a lead, favoring customer acquisition.