User Stories
Term from the CRM Lexicon
Definition
User Stories are short, structured descriptions of requirements from the end-user's perspective, used in CRM projects for planning and implementation. They help to formulate functions and processes in the CRM system in an understandable and practical way.
In the project phase, User Stories serve as the basis for configuration, testing, and training, especially when introducing or expanding CRM solutions. By clearly focusing on the benefit for the user, User Stories promote the acceptance and quality of the CRM implementation.