Customer Engagement
Term from the CRM Lexicon
Definition
Customer Engagement goes beyond the pure purchasing process and refers to the long-term commitment of customers to the brand. The Microsoft Dynamics 365 Customer Engagement Tools help companies create interactive experiences that promote customer engagement. This ranges from tailored marketing campaigns and intelligent service offerings to personalized product recommendations delivered via channels such as social media, emails, and chatbots.
Features
- Communication: Regular, relevant exchange via channels such as social media, email, chat, or personal consultation
- Personalization: Offers and content are individually tailored to the needs and interests of customers
- Feedback & Participation: Surveys, reviews, and community formats promote co-creation and trust
- Omnichannel Experience: Uniform and seamless customer experience across all platforms
- Responsiveness: Fast and solution-oriented responses to customer concerns strengthen the relationship