Central Address Management

Central address management refers to the uniform, digital capture, maintenance, and organization of address data in a central database. It enables companies and organizations to manage all information about contacts, relationships, and events in one place. Authorized employees can access all address data, including movement data, selection criteria, and communication details, regardless of their location.

This improves communication, optimizes processes, and strengthens customer relationships. At the same time, it simplifies the creation of customer or prospect lists and prevents the maintenance of redundant data sets and marketing lists.

Key components are:

• Structuring and Enrichment
• Personalized Communication
• Integration and Process Optimization