Max Urech AG Departure into the digital future

Max Urech AG is a traditional family company and has existed since 1982. They specialise in selling and renting forklifts and products for holistic logistics solutions. Used models are offered as well as new ones.

The ERP system was used for many years and the firm was satisfied with it overall. But with a new generation taking over management of the firm, the desire arose to digitise company processes to a much greater extent. For such a major project, it was only natural to turn to long-term business partner Aproda, because there was already a tried-and-true relationship there.

The new generation of management wanted to be able to respond to market trends with even greater agility in the future in order to better exploit opportunities. Better reporting should, for example, show where changes are needed and where there is still more potential.

Another concern was to create a fully integrated solution which could support the entire collaboration. In addition, it had to be a standardised ERP solution that also covered functions in the area of “machines and systems”. Aproda has developed an extension module for this branch, which avoids costly additional developments and long implementation times.

The solution presented itself in the form of Microsoft Dynamics 365 Business Central. With the changeover to the modern ERP system, which Microsoft is also continuously developing, there was access to a wealth of new possibilities. Now nothing stood in the way of digitising the various processes.

This was particularly crucial for the logistics involved in sales and servicing of the machines. The entire history of the individual devices is currently digitally documented and can be viewed at any time. Another central area was the web shop. As a result of the pandemic, this is more in demand than ever and the order volume can be handled very efficiently.

Much has changed at Max Urech AG. Today, the company benefits from significantly stronger digitisation. All processes are now managed by the system and seamlessly overlap.

For example, the entire history of a machine is recorded and automatically displayed when service work is due. The work of the service employees can thus be divided up and planned much more efficiently.

Various other administrative processes have also been automated and are taken over by the system. Rental inquiries are automated to a great degree: based on requirements for the rental device and the planned rental period, the rental offer is created and the reservation of the machine is planned automatically.

The long-standing collaboration between Aproda and Max Urech AG created a basis of trust that was important for this major digitisation project. The project was completed for the time being with the go-live in mid-2020. Thanks to this solution, an expansion of the digitisation processes, for example with document workflow or with the integration of Office365, is possible at any time and is desired by Max Urech.

When Max Urech AG decided to fully digitise the company, they were very happy to turn to Aproda. The two companies already had a longstanding business relationship that laid the basis of trust required for this major project.

With the help of Microsoft Dynamics 365 Business Central and the industry-specific extension for machines and systems, which Aproda developed, the business processes of Max Urech AG could be comprehensively digitised. A large number of processes that were previously carried out manually could be automated by the system. This means that they can be controlled much more efficiently. In addition, Max Urech now also benefits from the transaction data that the system provides, creating an optimised basis for decision-making.