Cross Selling

Cross-selling, also known as suggestive selling, is a sales strategy where additional products or services are offered to an existing or potential customer that logically complement the product already purchased or inquired about. The goal is to increase the customer's value by comprehensively covering their needs and providing them with a more holistic solution.

Features

• Complementary Offers: Cross-selling involves suggesting products or services that logically fit the main purchase or improve its use.
• Customer Orientation: Effective cross-selling is based on understanding customer needs. It's about offering added value to the customer, not just selling more.
• Increase in Customer Value: Through cross-selling, companies can increase revenue per customer and improve the profitability of their customer relationships.
• Improved Customer Loyalty: When customers realize that a company comprehensively understands their needs and offers suitable solutions, it strengthens customer loyalty.
• Data-Driven Approaches: Modern cross-selling strategies utilize customer data (e.g., purchase history, preferences) from CRM systems to identify relevant offers. Aproda supports companies with Microsoft Dynamics 365 CRM solutions in efficiently managing such data and leveraging it for cross-selling opportunities.

Example

Imagine a company purchases a comprehensive ERP solution from Aproda to optimize its financial processes and warehouse management. Within this business relationship, Aproda could offer to implement a suitable CRM system (such as Microsoft Dynamics 365 Customer Service) as a cross-selling opportunity. This would enable the customer not only to manage their internal operations but also to make their customer relationships more efficient by processing customer inquiries faster or personalizing marketing campaigns. The CRM solution ideally complements the ERP solution and offers the customer additional value.